Device Type Impressions Interpretation
Android Smartphone 920,689 Majority of the audience uses Android — typical of mass market and middle-income users.
iPhone 29,708 iPhone users are a small but notable segment, often correlated with higher income and brand-conscious users.
Android Tablet 1,793 Very small usage — likely used in homes or shared by families.
iPad — No measurable impressions; iPad ownership is still niche in Cebu.
Desktop 5,634 Used by office workers, freelancers, or students accessing ads during work/study hours.

Website Traffic & Booking Overview

Metric Value Description
Website Visits (Total) 223,000 All visits to the Sunlight Air website
Visits from Social Media 165,020 74% of total visits came from Facebook & Instagram
Total Bookings Made 7,040 Confirmed flight bookings from all traffic sources
Estimated Conversion Rate (Site-wide) 3.16% 7,040 bookings ÷ 223,000 visits
Estimated Bookings from Social Media 5,215 165,020 social visits × 3.16% conversion rate

Social Media Bookings Breakdown

Booking Type Value Description
Tracked by Facebook Ads 1,198 Bookings from users who clicked the ad and completed booking
Untracked but Influenced by Ads 4,017 Likely booked after seeing the ad but using an external browser/device
Total Estimated from Social Media 5,215 Matches estimate from first table
Metric Value Description
Website Visits (Total) 438,000 All visits to the Sunlight Air website
Visits from Social Media 114,212 26.1% of total visits came from Facebook & Instagram
Total Bookings Made (Total PNR) 10,178 Confirmed flight bookings from all traffic sources
Estimated Conversion Rate (Site-wide) 2.32% 10,178 bookings ÷ 438,000 visits
Estimated Bookings from Social Media 2,652 114,212 social visits × 2.32% conversion rate
Breakdown of Social Bookings
Tracked via Facebook Meta 2,243 Bookings directly attributed to Facebook ads
Untracked but Likely Influenced 409 Booked after seeing the ad but on a different device or later
Total Estimated from Social Media 2,652 Matches estimate above (based on conversion rate)
Traffic Source November Visits December Visits % of Total (Dec 438,000) % Change
Total Website Visits 211,749 438,000 100% +106.8%
Social (Total) 121,094 114,212 26.1% -5.7%
Facebook 113,771 110,116 25.1% -3.3%
Instagram 7,159 3,987 0.91% -44.3%
YouTube 92 48 0.01% -47.8%
LinkedIn 42 26 0.0059% -38.1%
Naver 29 33 0.0075% +13.8%
TikTok 1 2 0.0005% +100%
Direct 43,592 267,464 61.1% +513.8%
Paid Search 22,738 28,799 6.58% +26.7%
Search (Organic) 19,151 22,365 5.11% +16.8%
Referral 4,664 4,528 1.03% -2.9%
Email 509 261 0.06% -48.7%
Display Ads 1 1 0.00% 0%

  • PaperMoon

  • Hertz Philippines

  • Rossopomodoro

  • My Greek Taverna

  • Enchanted Kingdom

  • Roots, Siargao

  • Plaza Premium

  • The 815 Co.

  • Viva Cafe

  • Manu, Siargao

  • Pepi Cubano

  • Loka, Siargao

  • Gwapitos, Siargao

  • Du Hsiao Yueh

  • Botejyu

  • Wing Zone

  • Ka Tunying's

  • Greyhound Cafe

  • Yogorino

  • Puso Bistro

  • Maple Tree House

  • PaperMoon

    PaperMoon

  • Hertz Philippines

  • Rossopomodoro

  • My Greek Taverna

  • Enchanted Kingdom

  • Roots, Siargao

  • Plaza Premium

  • The 815 Co.

  • Viva Cafe

  • Manu, Siargao

  • Pepi Cubano

  • Loka, Siargao

  • Gwapitos, Siargao

  • Du Hsiao Yueh

  • Botejyu

  • Wing Zone

  • Ka Tunying's

  • Greyhound Cafe

  • Yogorino

  • Puso Bistro

  • Maple Tree House

From To Base Fare,
One-Way
Manila Cebu 688
Cebu Siargao 888
Cebu Coron 888
Clark Boracay 888
Clark Coron 1,088
Manila Coron 1,188
Travel Period: Oct. 26 – Dec. 15, 2026
Clark Siargao 1,888