  
        Device Type
        Impressions
        Interpretation
      
        Android Smartphone
        920,689
        Majority of the audience uses Android — typical of mass market and middle-income users.
      
        iPhone
        29,708
        iPhone users are a small but notable segment, often correlated with higher income and brand-conscious users.
      
        Android Tablet
        1,793
        Very small usage — likely used in homes or shared by families.
      
        iPad
        —
        No measurable impressions; iPad ownership is still niche in Cebu.
      
        Desktop
        5,634
        Used by office workers, freelancers, or students accessing ads during work/study hours.

Website Traffic & Booking Overview

      Metric
      Value
      Description
    
      Website Visits (Total)
      223,000
      All visits to the Sunlight Air website
    
      Visits from Social Media
      165,020
      74% of total visits came from Facebook & Instagram
    
      Total Bookings Made
      7,040
      Confirmed flight bookings from all traffic sources
    
      Estimated Conversion Rate (Site-wide)
      3.16%
      7,040 bookings ÷ 223,000 visits
    
      Estimated Bookings from Social Media
      5,215
      165,020 social visits × 3.16% conversion rate

Social Media Bookings Breakdown

      Booking Type
      Value
      Description
    
      Tracked by Facebook Ads
      1,198
      Bookings from users who clicked the ad and completed booking
    
      Untracked but Influenced by Ads
      4,017
      Likely booked after seeing the ad but using an external browser/device
    
      Total Estimated from Social Media
      5,215
      Matches estimate from first table

    
          Metric
          Value
          Description
        
          Website Visits (Total)
          115,000
          All visits to the Sunlight Air website
        
          Visits from Social Media
          55,718
          48.4% of total visits came from Facebook & Instagram
        
          Total Bookings Made (Total PNR)
          6,655
          Confirmed flight bookings from all traffic sources
        
          Estimated Conversion Rate (Site-wide)
          5.79%
          6,655 bookings ÷ 115,000 visits
        
          Estimated Bookings from Social Media
          3,225
          55,718 social visits × 5.79% conversion rate
        
          Breakdown of Estimated Social Bookings
        
          Tracked via Facebook Meta
          1,466
          Bookings from users who clicked the ad and completed booking
        
          Untracked but Likely Influenced
          1,759
          Booked after seeing the ad but on a different browser/device
        
          Total Estimated from Social Media
          3,225
          Matches estimate above (based on conversion rate)

    
          Traffic Source
          Visits
          % of Total (115,000)
        
          Total Website Visits
          115,000
          100%
        
          Social (Total)
          55,718
          48.3%
        
          Direct
          19,556
          17.0%
        
          Paid Search
          18,608
          16.2%
        
          Search (Organic)
          16,979
          14.8%
        
          Referral
          4,141
          3.60%
        
          Email
          442
          0.38%
        
          Breakdown of Social Traffic
        
          Facebook
          48,871
          42.5%
        
          Instagram
          6,692
          5.8%
        
          YouTube
          86
          0.07%
        
          LinkedIn
          59
          0.05%
        
          TikTok
          7
          <0.01%
        
          Naver
          3
          <0.01%