Device Type Impressions Interpretation
Android Smartphone 920,689 Majority of the audience uses Android — typical of mass market and middle-income users.
iPhone 29,708 iPhone users are a small but notable segment, often correlated with higher income and brand-conscious users.
Android Tablet 1,793 Very small usage — likely used in homes or shared by families.
iPad — No measurable impressions; iPad ownership is still niche in Cebu.
Desktop 5,634 Used by office workers, freelancers, or students accessing ads during work/study hours.
Interest Group Likely Income Range (Monthly PHP) Description
Frequent International Travelers ₱80,000+ Frequent international travel suggests high discretionary income, global mobility, and access to premium experiences.
Adventure Travel / Surfing / Outdoors Creators ₱25,000–₱50,000 Common among younger, active middle-class (digital nomads, freelancers, BPO, creatives).
Philippine Airlines / Cebu Pacific / AirAsia / Korean Air Flyers ₱20,000–₱45,000 Mix of domestic and international flyers. Low-cost carriers = value-conscious but mobile mid-income earners.
Airbnb / Resorts / Beaches / Boracay / Palawan ₱30,000–₱60,000 Leisure-focused travel implies mid-income or OFW-supported spending. Airbnb indicates modern travel preferences.
Cheapflights / CheapTickets / Budget Travel ₱18,000–₱35,000 Price-conscious travelers still able to allocate budget for flights and getaways. Often BPO, students, or OFW dependents.
Returned from Travel (Behavior) ₱30,000–₱60,000 Recent travel indicates spending ability and trip frequency, often linked to professionals or OFW households.
Friends of Those Who Live Abroad ₱20,000–₱50,000 These households are often supported by OFW remittances, contributing to steady purchasing power.
Travel & Tourism Page Admins ₱25,000–₱50,000 People managing travel-related pages are typically creators, freelancers, or small business owners in tourism.
Age Group Men (%) Women (%) Total (%) Insight
25–34 2% 1% 3% The 25–34 segment’s low engagement may reflect their unique media consumption patterns, with the response rate matching expected trends based on their media usage.
35–44 3% 3% 6% This is a low-engagement group, which is surprising given their typical travel activity — we might not be resonating with their current lifestyle or needs.
45–54 6% 9% 15% This segment likely includes OFW parents or decision-makers for family trips. Engagement is solid but still has room to grow.
55–64 10% 22% 32% This is a strong segment for us. It likely includes older parents or family coordinators planning trips for reunions or holidays.
65+ 11% 33% 44% Our largest audience segment. Mostly composed of older women, which suggests our messaging is connecting well with OFW families, grandparents, or senior travelers.