
Device Type | Impressions | Interpretation |
---|---|---|
Android Smartphone | 920,689 | Majority of the audience uses Android — typical of mass market and middle-income users. |
iPhone | 29,708 | iPhone users are a small but notable segment, often correlated with higher income and brand-conscious users. |
Android Tablet | 1,793 | Very small usage — likely used in homes or shared by families. |
iPad | — | No measurable impressions; iPad ownership is still niche in Cebu. |
Desktop | 5,634 | Used by office workers, freelancers, or students accessing ads during work/study hours. |
Interest Group | Likely Income Range (Monthly PHP) | Description |
---|---|---|
Frequent International Travelers | ₱80,000+ | Frequent international travel suggests high discretionary income, global mobility, and access to premium experiences. |
Adventure Travel / Surfing / Outdoors Creators | ₱25,000–₱50,000 | Common among younger, active middle-class (digital nomads, freelancers, BPO, creatives). |
Philippine Airlines / Cebu Pacific / AirAsia / Korean Air Flyers | ₱20,000–₱45,000 | Mix of domestic and international flyers. Low-cost carriers = value-conscious but mobile mid-income earners. |
Airbnb / Resorts / Beaches / Boracay / Palawan | ₱30,000–₱60,000 | Leisure-focused travel implies mid-income or OFW-supported spending. Airbnb indicates modern travel preferences. |
Cheapflights / CheapTickets / Budget Travel | ₱18,000–₱35,000 | Price-conscious travelers still able to allocate budget for flights and getaways. Often BPO, students, or OFW dependents. |
Returned from Travel (Behavior) | ₱30,000–₱60,000 | Recent travel indicates spending ability and trip frequency, often linked to professionals or OFW households. |
Friends of Those Who Live Abroad | ₱20,000–₱50,000 | These households are often supported by OFW remittances, contributing to steady purchasing power. |
Travel & Tourism Page Admins | ₱25,000–₱50,000 | People managing travel-related pages are typically creators, freelancers, or small business owners in tourism. |
Age Group | Men (%) | Women (%) | Total (%) | Insight |
---|---|---|---|---|
25–34 | 2% | 1% | 3% | The 25–34 segment’s low engagement may reflect their unique media consumption patterns, with the response rate matching expected trends based on their media usage. |
35–44 | 3% | 3% | 6% | This is a low-engagement group, which is surprising given their typical travel activity — we might not be resonating with their current lifestyle or needs. |
45–54 | 6% | 9% | 15% | This segment likely includes OFW parents or decision-makers for family trips. Engagement is solid but still has room to grow. |
55–64 | 10% | 22% | 32% | This is a strong segment for us. It likely includes older parents or family coordinators planning trips for reunions or holidays. |
65+ | 11% | 33% | 44% | Our largest audience segment. Mostly composed of older women, which suggests our messaging is connecting well with OFW families, grandparents, or senior travelers. |